Getting a new website can be like buying a brand new car; everything is in new and pristine working order but unless you regularly maintain and service your car it will eventually start to degrade and break down. The same can be said for your website. Without regular maintenance it may start to cause some performance issues. Page URLs may get renamed and external links may change potentially causing broken links, large images not optimised for the web may cause pages to take forever to load and important content relating to third party information may not be kept up to date. However, there are some easy steps you can take to keep your website running care free.
When editing or updating content to your existing website you may end up moving a page from one folder to another or renaming pages. Doing these things will change the path to the page and cause any existing links to it to ‘break’. Luckily, finding these broken links can be done using Web Manager’s Broken Link checker. To run a broken link check simply log into your Web Manager site and under the Content Manager tab select Broken Links.
Any broken links in your website will show up in a list with the page name and path of the link it is pointing to. You can quite simply update the link by clicking on the ‘Change’ button or you can click ‘Open’ to open the broken link page if you need reminding of the content in it and where it should be linking to.
If you have links to other websites throughout your site, you may want to regularly check that these links are working correctly.
Useful tip: If you have had a redesign with us in the past there may be a hidden folder in your Site Tree called “OLDSITE” or similar containing pages from your previous site. Even though these won’t show on a search engine they will appear to cause broken links in the Web Manager broken link checking tool – so it’s advised that you check the content in the folder, if there is nothing you want to keep, delete the folder.
Keeping your site tree ordered and up to date is another way you can help keep your site in tip-top shape. Having the main pages of folders of your site (the ones displayed on your main menu) at the top of your site tree and deleting old or unneeded items from the site tree is a good way to keep it in order. That way you know where everything is when you need to go in and makes some content edits.
Checking your recycle bin and clearing out anything unneeded from there will also help decrease any clutter.
Useful tips: Some items may be set to be ‘hidden’ in your site tree. A hidden item is usually something that your site requires to function but is not necessarily needed to be accessible from your website’s menu or picked up by search engines. You can view these items simply by ticking the ‘Show Hidden Items’ tick box at the bottom of the site tree. You can also change the default setting of this by going to Settings > My Settings and choosing either Show or Hide next to the Hidden Items option.
You may also wish to change the default Web Manager section that displays when you first login to Web Manager (dashboard, site tree, content manager or contacts for example) . This can be done by going to Settings > My Settings and then choosing the desired section from the drop down list in the Home Page option.
Keeping content up to date
Such is the nature of business that staff will leave and also new staff will join your team. If you have staff profiles on your website then it is important that it is kept current. Having a profile of a team member that left your company 5 years ago still on your site may confuse your clients.
If you are offering any new services then adding them to the Services section and even promoting them using your site’s image header, feature panels or blog is a good way to let current and potential clients know what you can offer them.
Changed your office location or phone numbers recently? Updating your Contact details on your website will make sure your clients can always get a hold of you.
If you have any pages optimised for search engine rankings on your site and want to remove them then you may want to consider redirecting the URL (if it is important retaining it for Search Engine Optimisation (SEO) purposes).
When adding new pages or making significant edits to existing pages we recommend considering the SEO impact. Our Web Manager clients also have access to our SEO Tips page including a downloadable checklist to help cover the basics – if you’re an existing Web Manager client, or would like to find out more, please contact us.
Your company may be a member or partner of software businesses, accounting groups etc and as such your site may include their affiliated content and logos. As branding can often change it is important to make sure you are displaying the most up to date affiliated content on your website. Doing this is as easy as updating the content using Web Manager’s content editor or our Web Design team can help you out with updating logos or content if required.
Chartered Accountants Australia and New Zealand (CAANZ)
Chartered Accountants Australia and New Zealand (CAANZ) released their new logo last year and it’s available for use by members who hold a Certificate of Public Practice. In many cases, you can update the logo on your own website in CCH Web Manager. Further information and instructions on how to do this can be found on our help centre.
In other cases however, due to the location of the logo within your website, you may not have access to do this yourself. If you are unsure or you are not able to do it yourself please contact us at email@example.com.
If you have not already requested the logo files from the Chartered Accountants ANZ, visit the Chartered Accountants ANZ website to do so.
CAANZ Limitation of Liability Scheme Disclosure Statement
If you are a member of the CAANZ then it is important that the disclosure statement is included so that your existing and prospective clients know that you operate under the CAANZ approved Professional Standards Scheme. The wording you need to display is “Liability limited by a scheme approved under Professional Standards Legislation”. This needs to be clearly displayed on your website.
Optimising images for your website
Adding images to your content is a good way of breaking up sections of text and helps to illustrate a point you are wanting to make. However images with large file sizes can impact page loading times and Search Engine Optimisation if they aren’t optimised for web usage.
Images taken by a professional photographer, on a digital camera or even a mobile phone are usually high resolution images with large file sizes that if added to your website in an un-optimised state can cause load speeds that resemble that expected from a dial up modem from 1998.
There are some simple steps that you can take to help make images ‘optimised’ for web usage. If you are using images from a professional photographer ask if they can supply them at a web resolution at roughly the dimensions you envisage using them on your website. If you are using images taken from a digital camera or mobile device there are some quite handy free image optimisation tools available online, Optimizilla and Tinyjpg for example are very simple tools that allow you to upload an image and set the level of quality compared to file size. If you need to resize the image and do not have any image manipulation software on your computer, you can use Web Manager’s image editor to crop and resize your images once they are uploaded.
If your website contains the Online Forms module, managing the enquiries inbox can help keep this area tidy and up to date. After you have read and dealt with an enquiry, marking it as processed will help keep your inbox clear for any new enquiries and can also help you keep track of what enquiries have been dealt with and what ones still require attention.
Useful tip: You can control the amount of enquiries listed by going to Settings > My Settings and selecting from 10 to 200 using the drop down list in the Grid rows setting.
If you have a Responsive website design, when entering or editing content on your website, it is important to keep in mind that people visiting your website may be using different devices to view it with, such as a laptop, tablet or mobile phone. Visit our help centre for some helpful tips to ensure that the content on your website displays properly, regardless of the device it is viewed on.
What is Responsive design? Find out more here.
*If your site is more than 4 years old, we encourage you to contact us to discuss the benefits of rebuilding your website to current standards.