Have you ever been frustrated with a website which just doesn’t seem to work well or display in an easy to read format on your smart phone or tablet? Or struggled to find what you are looking for on the mobile version of a website?
Could this potentially be what your customers are experiencing on your website?
What if your website could easily cater for multiple devices and screen sizes without you having to spend time creating or maintaining two sets of content?
This is what is called ‘Responsive design’. Responsive design takes your full website design, layout and content and then adjusts, rearranges and ‘responds’ to the screen size it is loaded on. More about responsive design
Why do you need a ‘Responsive Design’ website?
We could bombard you with stats about smartphone usage for browsing the web, or how often people use two or more devices simultaneously (laptop, tablet, TV, phone etc), but you’re probably already doing this yourself! Watching TV while using your tablet to Google something, use Facebook, or look up a local company website. Reading emails on your phone instead of your computer. Looking up a website on your phone while you’re out and about for the address to a business you are going to visit.
You only have a few moments to create an impression on the visitors to your website, a Responsive website will help your firm to:
Reflect the professional nature of your business and brand
Your online presence reflects who you are as a business and as a professional. You have worked hard at creating your organisation’s brand and reputation. Our job is to make sure clients and prospects experience this on any of their devices – a website that will instil confidence in your business for both clients and prospective clients, that is easy to use, and looks smart; with Responsive Design, to make their first impression, a positive lasting experience.
Give a consistent and polished user experience
A consistent user experience – no matter the device, is by far the biggest advantage to creating a responsive site. Mobile users have little patience for sites that don’t load well on their device or are hard to use. Sure, devices will scale a site to the screen size, but that often makes them too small to read, and difficult to resize. A responsive site will alter the layout and appearance of your site based on the screen size it’s loaded on.
Easily manage your content
One way to have a good presence on mobile is to have a mobile specific site, which is served up whenever a visitor is using a smartphone. This is beneficial from your visitor’s perspective, but it essentially means you have two sites to manage with two sets of content – one for desktop, and one for mobile. If you’re looking to update content (which we encourage you to do regularly) this has to be done in both sites, which is more work for you. With a responsive site, you have a single site that alters its appearance based on style sheets developed for various devices. Update the site and it’s updated for every device. It’s that easy.
Be Search Engine friendly
Google recommends responsive design as the preferred mobile site configuration. They actually consider it an industry best practice. Google also ranks mobile friendly sites higher in their mobile search results because they now put a large emphasis on user experience, and a responsive site provides a much better experience to users across multiple devices. In addition, a responsive site means one URL, and one set of content which makes it easier for Google to crawl the site.
Contact us today to discuss how your business can benefit from a new responsive website.