Is your website responsive/mobile friendly?
If not, you could be losing potential clients and your search presence could be suffering because of it.
Having a website that is optimised for mobile phones and tablets is essential for user experience and Search Engine Optimisation. Google’s preferred format for mobile friendly sites is ‘Responsive’ design. Here’s just a few reasons why Responsive is the best solution for your website:
Mobile device traffic outweighs desktop traffic worldwide. Since 2017 more than 50% of all web traffic has been from mobile devices. So ensuring the experience for users to your site is fast and easy on any device is essential. If your website is hard to read on a mobile device, or lacks content that is available on your full site, your prospects are likely to go elsewhere. Responsive design utilises the content and structure of your full website and re-scales and adjusts it to suit the device its loaded on – so you can be sure users have all of your content and branding available to them from any device.
Google prioritizes mobile-friendly websites over those that are not, in mobile search results. Since 2015 Google’s algorithm changes have affected the way Google displays mobile search results. Generally, websites that are optimised for mobile rank better than those that aren’t. So it’s important that your site has all of your content available to users from any device they use – a separate ‘mobile site’ that has cut down content will not do justice to your search results. This is where Responsive is the superior solution.
Your clients and prospects expect a good user experience, no matter what device they are using. With a responsive website, anyone who visits your site on a mobile device will see your content in the best view for the device they are using – this creates a good user experience. If content is lacking on a separate ‘mobile site’ version, or the experience is frustrating – your users are likely to go elsewhere.
You can reach a broader audience. Having a website that uses responsive design enables prospects and customers to look up your website anywhere, anytime and get a consistent experience. If a client recommends your services to a friend, they are likely to look you up then and there from their mobile device, so having a great mobile presence means you don’t run the risk of them waiting til they get home or to work to look you up on their full screen computer and run the risk of forgetting about it.
How do I make my Web Manager site ‘Responsive’?
Our experienced design team can custom design a unique website for your firm to give your site a new, fresh, modern look and bring it up to date with the latest design trends.
Need a quick, cost effective, mobile friendly solution? We have 10 pre-designed templates for you to choose from.
Contact us today if you would like to discuss any of the options outlined above.