You only need to wander through the aisle at your local supermarket at Easter time to know Australians really love chocolate. If you are wondering how much we love chocolate, it’s to the tune of around $200 million at Easter time with many of us investing more than $50 on Easter Eggs – or bunnies!
In 2017 that figure could jump even higher with Australia’s most favourite brand of chocolate launching the new Cadbury Oreo Easter Egg. In 2016, the Cadbury Dairy Milk Oreo blocks were snapped up by consumers, making the launch one of the most resounding successes in the food category for the year.
Research from Roy Morgan tells us that more than half of our population are chomping through more chocolate bars, chocolate blocks and boxes of chocolate than ever before. From 2013 – 2015 there was an increase from 48 to 52 per cent of the population indulging once a month. Slightly more men (4 per cent) than women (3 per cent) drove the consumption increase with bars, blocks and boxes from our national favourite brand leading the way.
Many studies offer the view that when eaten in moderation chocolate may actually be good for you. When researchers tracked moderate chocolate intake with study participants, findings were linked to better cognitive function and heart health. In a study from Syracuse University the benefits of dark chocolate on cognitive function – abstract reasoning, memory and focus – highlights how potentially dark chocolate may benefit the working day if consumed at breakfast. Yes – you read that correctly.
The food trend experts recently threw the greatest challenge to chocoholics on the table yet – the impact of chocolate on weight loss. Tel Aviv University led its own study into the benefits of chocolate cake for breakfast, relying on the body’s metabolism to convert sugar into energy for the day ahead. Food trend forecasters are making the call that chocolate cake for breakfast as part of your diet is going to go on the radar this year.
Regardless of whether your plans to cut yourself a piece of chocolate cake happen before or after breakfast, one thing is certain – our love of chocolate continues. Here in Australia we have a new generation of millennials influencing our spending patterns and inspiring new trends. For chocolate consumption, the focus will move to organic cues, sustainably sourced products and environmentally friendly offerings.
And what about the rumblings about a ‘sugar’ tax on all things sweet? Would that slow the increase in chocolate consumption, whilst passing on taxation benefits to the ATO? Not according to some pundits. Even countries that taxed sugary foods such as Finland wound back a seven-year program early in 2017.
Or should we be claiming chocolate as a stress reliever under our private health care extras package?
The future for chocolate either way you look at it, looks sweet.